What You Can’t Buy With Social Media By: Nicholas A. Dunlap, CPM At almost every conference I have attended over the past 3 years, there seems to be a roundtable discussion, panel or thought group focusing on how to maximize the ROI of social media advertising in the apartment industry. And here we are, years … Continue reading What You Can’t Buy With Social Media
Category: social media and the apartment industry
Don’t Talk Trash Around a Garbage Can
Don't Talk Trash Around a Garbage CanBy: Nicholas A. Dunlap, CPM Nowadays, you can't search for a business or property without the corresponding Yelp Review or Apartment Ratings content catapulting itself in front of your eyes. This can be a great thing if the reviews are positive or even accurate, but given society's penchant for … Continue reading Don’t Talk Trash Around a Garbage Can
The Dollars & Sense of Social Media
The Dollars and Sense of Social Media By: Nicholas A. Dunlap, CPM Social Media has become an integral part of our daily lives. As friends, family members, consumers or professionals, there is an aspect of Social Media that appeals to each of our interests. At the forefront of these interests is the ability to communicate and connect with others. … Continue reading The Dollars & Sense of Social Media
Who, What & Why On Gen Y
Who, What & Why On Gen YBy: Nicholas A. Dunlap, CPM Generation Y has officially become the newest courted renter. Described as individuals born between the years of 1982 and 2000, there are 78 million Gen Y’ers in the world and roughly 25% of the US population is comprised of the demographic. Of course, Gen … Continue reading Who, What & Why On Gen Y
To Respond or Not To Respond? That Is the Question.
To Respond or Not to Respond? That Is the Question. By: Nicholas A. Dunlap, CPM With the array of social media and review type sites that now focus on the multi-family industry, it is important to consider the ramifications that these sites can have both on your firm and your property’s reputation. While it is … Continue reading To Respond or Not To Respond? That Is the Question.
Social Media Stakes Its Claim in the Small Business World
Social Media Stakes Its Claim in the Small Business WorldWritten by: Nicholas A. Dunlap, CPMSocial media has become an integral component of the modern business. With print advertising the more costly and in some cases seemingly pre-historic alternative, online marketing has thrust itself to the forefront of business owners attention. A simple progression shows that … Continue reading Social Media Stakes Its Claim in the Small Business World
OC Real Estate Market Insight 