Category: social media and real estate

What You Can’t Buy With Social Media

What You Can’t Buy With Social Media By: Nicholas A. Dunlap, CPM At almost every conference I have attended over the past 3 years, there seems to be a roundtable discussion, panel or thought group focusing on how to maximize the ROI of social media advertising in the apartment industry.  And here we are, years … Continue reading What You Can’t Buy With Social Media →

To Respond or Not To Respond? That Is the Question.

To Respond or Not to Respond? That Is the Question. By: Nicholas A. Dunlap, CPM With the array of social media and review type sites that now focus on the multi-family industry, it is important to consider the ramifications that these sites can have both on your firm and your property’s reputation. While it is … Continue reading To Respond or Not To Respond? That Is the Question. →

Social Media Stakes Its Claim in the Small Business World

Social Media Stakes Its Claim in the Small Business WorldWritten by: Nicholas A. Dunlap, CPMSocial media has become an integral component of the modern business. With print advertising the more costly and in some cases seemingly pre-historic alternative, online marketing has thrust itself to the forefront of business owners attention. A simple progression shows that … Continue reading Social Media Stakes Its Claim in the Small Business World →