Category: social media

What You Can’t Buy With Social Media

What You Can’t Buy With Social Media By: Nicholas A. Dunlap, CPM At almost every conference I have attended over the past 3 years, there seems to be a roundtable discussion, panel or thought group focusing on how to maximize the ROI of social media advertising in the apartment industry.  And here we are, years … Continue reading What You Can’t Buy With Social Media →

Don’t Talk Trash Around a Garbage Can

Don't Talk Trash Around a Garbage CanBy: Nicholas A. Dunlap, CPM Nowadays, you can't search for a business or property without the corresponding Yelp Review or Apartment Ratings content catapulting itself in front of your eyes. This can be a great thing if the reviews are positive or even accurate, but given society's penchant for … Continue reading Don’t Talk Trash Around a Garbage Can →

Fish In a Barrel?

Fish In a Barrel? By: Nicholas A. Dunlap, CPM Every bad movie or nowadays, bad television show, about real estate seems to have a scene where the wiser, more mature figure informs a young, uninformed colleague that real estate is about three things: "location, location, location." As cheesy, insignificant or irrelevant as it may seem … Continue reading Fish In a Barrel? →

Books Coming Soon

There is a lot going on in the world around us. The job market, the economy, real estate, the upcoming state election and the many unique trends and indicators that help us model, project, acquire and manage assets seem to find their way into our newspaper headlines on a daily basis. With that, there are … Continue reading Books Coming Soon →

Social Media Stakes Its Claim in the Small Business World

Social Media Stakes Its Claim in the Small Business WorldWritten by: Nicholas A. Dunlap, CPMSocial media has become an integral component of the modern business. With print advertising the more costly and in some cases seemingly pre-historic alternative, online marketing has thrust itself to the forefront of business owners attention. A simple progression shows that … Continue reading Social Media Stakes Its Claim in the Small Business World →