Function & Value Vs. The Bells & WhistlesBy: Nicholas A. Dunlap, CPMEach day, the Harvard Business Review publishes a “Stat of the Day”. Today’s stat reflects the attitudes of consumers in relation to the purchases they are making in today’s economy. With that, approximately 60% of consumers today are more concerned with a product’s core … Continue reading Function & Value Vs. The Bells & Whistles →