Category: online marketing

What You Can’t Buy With Social Media

What You Can’t Buy With Social Media By: Nicholas A. Dunlap, CPM At almost every conference I have attended over the past 3 years, there seems to be a roundtable discussion, panel or thought group focusing on how to maximize the ROI of social media advertising in the apartment industry.  And here we are, years … Continue reading What You Can’t Buy With Social Media →

The End of Free Advertising?

The End of Free Advertising?By: Nicholas A. Dunlap, CPM If you use Craigslist to advertise your rentals, you most likely have noticed the changes that have recently taken place. Going back nearly one year, the original layout had started to change until last week when the entire layout shifted. Now, the standard layout or home … Continue reading The End of Free Advertising? →

Books Coming Soon

There is a lot going on in the world around us. The job market, the economy, real estate, the upcoming state election and the many unique trends and indicators that help us model, project, acquire and manage assets seem to find their way into our newspaper headlines on a daily basis. With that, there are … Continue reading Books Coming Soon →

Three Steps to Successful Advertising

Three Steps to Successful AdvertisingBy: Nicholas A. Dunlap, CPMLast month I was featured as a panelist at the Apartment Association of Orange County’s informational luncheon covering a topic I am quite familiar with: internet advertising. While advertising on the internet is a relatively simple task, it is difficult to do correctly. In fact, many people … Continue reading Three Steps to Successful Advertising →

Social Media Stakes Its Claim in the Small Business World

Social Media Stakes Its Claim in the Small Business WorldWritten by: Nicholas A. Dunlap, CPMSocial media has become an integral component of the modern business. With print advertising the more costly and in some cases seemingly pre-historic alternative, online marketing has thrust itself to the forefront of business owners attention. A simple progression shows that … Continue reading Social Media Stakes Its Claim in the Small Business World →