In Advertising It’s What You Say, Not How You Say It

In Advertising It’s What You Say, Not How You Say ItBy: Nicholas A. Dunlap, CPM The New York Post ran an article the other day that summarized a recent list of words a busy Real Estate brokerage (The Corcoran Group) will no longer use in their advertising. Among the words: exclusive, quiet, private, kids, walking, … Continue reading In Advertising It’s What You Say, Not How You Say It