The End of Free Advertising?By: Nicholas A. Dunlap, CPM If you use Craigslist to advertise your rentals, you most likely have noticed the changes that have recently taken place. Going back nearly one year, the original layout had started to change until last week when the entire layout shifted. Now, the standard layout or home … Continue reading The End of Free Advertising?
Category: advertising
Three Steps to Successful Advertising
Three Steps to Successful AdvertisingBy: Nicholas A. Dunlap, CPMLast month I was featured as a panelist at the Apartment Association of Orange County’s informational luncheon covering a topic I am quite familiar with: internet advertising. While advertising on the internet is a relatively simple task, it is difficult to do correctly. In fact, many people … Continue reading Three Steps to Successful Advertising
In Advertising It’s What You Say, Not How You Say It
In Advertising It’s What You Say, Not How You Say ItBy: Nicholas A. Dunlap, CPM The New York Post ran an article the other day that summarized a recent list of words a busy Real Estate brokerage (The Corcoran Group) will no longer use in their advertising. Among the words: exclusive, quiet, private, kids, walking, … Continue reading In Advertising It’s What You Say, Not How You Say It
OC Real Estate Market Insight 